Dolce Vita is an international shopping centre chain in Europe with a strong presence in Portugal. They’re launching a contest for the “Best Fashionable Avatar” in the Second Life® virtual world.
To register, you only need to go to a Dolce Vita kiosk and touch it to get a unique registration code. With that code, you can now send postcards with pictures of your avatar and have them displayed on a voting site. The 10 most voted avatars until May 15th will be invited to a fashion show (with live music) on May 16th, where a jury will pick their choice among the best. Contestants can pick up free clothes (up to a limit) from the Portuguese fashion designer Maria Gherardi on her MG Fashion shops in Second Life.
The winner will get a voucher to spend €500 on any Dolce Vita Shopping Centre in Portugal. There will be a second round of voting on May 23rd with another €500 to be won.
All design and programming were developed by Beta Technologies.
