To register, you only need to go to a Dolce Vita kiosk and touch it to get an unique registration code. With that code you can now send postcards with pictures of your avatar and have them displayed on a voting site. The 10 most voted avatars until May 15th will be invited to a fashion show (with live music) on May 16th, where a jury will pick their choice among the best. Contestants can pick up free clothes (up to a limit) from the Portuguese fashion designer Maria Gherardi on her MG Fashion shops in Second Life.
The winner will get a voucher to spend €500 on any Dolce Vita Shopping Centre in Portugal. There will be a second round of voting on May 23rd with another €500 to be won.
All design and programming were developed by Beta Technologies.